Apple 30 million US dollars acquired AR Tounon startup VRVANA

2017-11-22

On November 22, Beijing time, according to foreign media reports, Apple recently acquired a company called VRVANA for $ 30 million. VRVANA is a startup in Montreal, Canada.

VRVANA mainly develops AR technology and has developed TOTEM heads. This head has obtained a good evaluation, but it has not shipped. TOTEM head display is a wired head display. The appearance is very similar to many VR heads we see today. The uniqueness is that the TOTEM built -in front penetration monitor can be replicated on the OLED screen inside the head display. world. The monitor system supports 6DOF pursuit function.

VRVANA's AR technology is based on monitors, which is different from its competitors. For example, the AR head of Microsoft HoloLens is installed with transparent and projected screens.

Compared with other systems, the Totem head has its advantages. It can superimposed the completely opaque real color animation in the real world. Other headsets can only project ghost shadow images and cannot display black. Therefore, VRVANA can integrate VR and AR to seamless switching.

Compared with other systems, the Totem head has its advantages. It can superimposed the completely opaque real color animation in the real world. Other headsets can only project ghost shadow images and cannot display black. Therefore, VRVANA can integrate VR and AR to seamless switching.

However, this system also has obvious disadvantages. First, the shape is bulky. The second is that the monitor captures the external world image, and then quickly displays on the screen in the head display. There will be significant delays between the two.

According to industry analysts, Apple's acquisition may reveal the intention of developing AR products. In August of this year, Apple CEO Cook had hinted that AR technology was a key development area of Apple, but it did not announce the development and sales data of Apple AR. X. Recently, Apple is developing hardware equipment such as Hetai Power, Taiwan Guangda and other companies.

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